JW Elijah

Redmart: Eat this Show

Problem
Audience do not trust in RedMart's fresh produce. Some are skeptical if the produce are really as fresh as advertised.

What if you could experience the fresh ingredients yourself by eating the food that your favourite chef is cooking on screen?
With Eat This Show! viewers not only got to watch Celebrity Chef Bjorn Shen create dishes using RedMart’s fresh produce – they also got to eat the dishes themselves.

Featured in
https://www.marketing-interactive.com/redmart-creates-edible-cooking-show-with-live-stream-on-facebook/

Audience getting their food delivered
In the middle of the campaign, on top of other social posts, we teased the audience with a video showing the lucky viewers getting their food delivered from Chef Bjorn to them by RedMart staff.

Viewers get to re-create the dishes they have seen / eaten
We created a one page campaign site with recipes and simple add to cart mechanisms so viewers can easily re-create the dishes with RedMart's fresh produce.

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