Everyone Has A Story. Find Yours.
The National Library and National Archives of Singapore holds more than just old documents are archives, rather they preserve personal stories and state memories. We tell the story of two artefacts with two films - The Tiong Bahru 1940 blueprint and The Magic Fan Zines published by the Malayan Magic Circle.
We examined the objects and things around us in this campaign. It is investigative journalism, mixed mediums, and streams of consciousness coming together a lush, filmic narrative like Singapore has never seen before.

"An unexamined life is not worth living" — Plato
Launched as an integrated campaign, we also rolled out social ads that encouraged the viewers to interact with the spot as well as out-of-home posters that leads the audience to the films.


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