JW Elijah

 campaigns

While in TBWA\Media Arts Lab, I've got the opportunity to be involved in the #shotoniphone campaigns and iPhone launches for the region (India & South East Asia).

We were also involved in the conceptualisation and execution of the "One Night Only" campaign that showcased the low light capabilities of the iPhone 7.

One Night on iPhone 7
For one night, on November 5, 2016 we enlisted a group of photographers to capture life in afew countries from dusk to dawn using the low-light camera on iPhone 7.

The images that were taken for that one night was showcased on billboards around the world to highlight iPhone 7's low-light capabilities. In Singapore, we followed Matthieu Beth Tan on his journey from dusk to dawn around Singapore.