JW Elijah

Explain everything:
A series of explainer videos

In 2019, we helped to conceptualise and execute Asian Civilisation Museum's new brand platform: #UnderstandEverything

The museum helps the people #UnderstandEverything by explaining current affairs with history. In a series of social explainer videos tagged to the different exhibitions, we help the audience understand different subjects.

We help the people understand the craft of Chinese calligraphy and bring insight into the minds of some of the best Chinese artist.

One of the main pieces in the Guo Pei: Chinese art and Couture exhibition was the Peranakan wedding gown. The couturier was so inspired by a Peranakan wedding gown on display at a travelling exhibition by the Asian Civilisations Museum that made a dress in response to it. Through this insight, we help the people understand more about Peranakan culture and Peranakan bead work embroidery.

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